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Executive Coaching
Executive Coaching is a personalized, one-on-one growth process designed to support the developmental needs of senior management and key organizational leaders.
Executive Coaching helps leaders work more effectively, achieve better quality results, and increase their value to their organizations.

Executive Coaching Helps Key Organizational Leaders to Strengthen

♦ Integrity and character
♦ Personal capabilities
♦ Interpersonal skills
♦ Focus and execution
♦ Leading change


Executive Coaching Helps Key Organizational Leaders to Create & Develop:
• Environments focused on results, alignment, accountability and open and honest communication
• Strong partnerships with their teams where support and challenge are mutual, strong, balanced,
and hallmarks of the leader-follower dynamic
• More time for thinking and focusing on strategic issues
• More effective execution
• Methods to identify and overcome self-limiting and counter-productive behaviors that erode trust,
respect, and loyalty and undermine productivity and performance
• Strategies that "muscle-build" the thinking and behaviors that contribute to sustainable success
• More balance and satisfaction from a 60-70 hour work week without loss of productivity
• Practices that help them stay out in front in their thinking, performance, and leadership
• Ways of reducing behaviors and practices that, while helpful earlier in the career, no longer serve
them
• More strategic thinking and the ability to better see the "whole playing field"

Who Is Executive Coaching Designed For?
• Key organizational managers who want to stay out in front in their thinking, performance, and
leadership effectiveness
•
Demonstrated performers who are being groomed to handle broader responsibilities
•
Valued executives who are experiencing difficulty in managing, communicating, or interacting
with those most important to their success
•
When there is a strategic need to develop whole categories of management for future
organizational success

Executive Coaching Helps Leaders Avoid The "Five Fatal Flaws" That Can Derail Their Careers
♦ Inability to learn from mistakes
♦ Lack of core interpersonal skills
♦ Lack of openness to new and different ideas
♦ Lack of accountability
♦ Lack of initiative

Conditions for success in Executive Coaching:
Executive Coaching is personalized and can be customized to fit the needs and goals of the leader. Four conditions, however, are essential for success:
1. Willingness - the genuine desire to grow, change, and improve one's abilities
2. Commitment - the demonstrated effort to do the work required to reach the goal
3. Honesty - the rigorous exploration of ones thinking, behavioral patterns, and leadership/
management practices
4. Organizational support - direct and visible reinforcement of the efforts and achievements of the
participant from their immediate manager

Each and all of these conditions are needed to fully realize the return on investment in Executive Coaching. It is unrealistic, however, to expect that major change will take place without dedication, hard work, and self-discipline, as well as support from ones manager. Executive Coaching is not equivalent to a leadership development program. It goes beyond classroom discussion and the learning of theory and concepts and into the practical domains of job application and execution.

What Executive "Coachees" say about our coaching process

• "Coaching has helped me change my thought process in terms of how I see and act in the organization - it has helped me develop a whole new way of thinking. I have left behind negativity and criticism of others and become more accountable for my results and myself. Coaching has brought me joy in my work and in working with my team. Coaching has helped me manage my time in order to be more thoughtful about what I want and what I'm doing, and to plan better. This is very precious to me". (COO, 15,000 employee organization)

• "David Lassiter has had a profound impact as an Executive Coach for many of our organization’s senior leaders. His special talent is his ability to coach people to genuinely choose behavior change and help them internalize that change, thus promoting further growth. His skillfulness and business acumen differentiate him from all others!” (SVP Human Resources, Top 10 Health Organization )

• "David has the special ability, in a caring yet no-nonsense fashion, to challenge you to "get it" that no matter how skilled you think you are in your job function, you haven't arrived. It is only when you give up this illusion that you see the opportunity of how you can influence the organization at large and achieve what once was thought unattainable." (VP Finance, Major Regional Organization)

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We are located in the Washington, DC, MD, VA Metro Area
TEL: 301-924-2936 ~ FAX: 301-774-4132
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